Proforma has combined the industry expertise of telecommunications professionals and telecom standards to develop these industry-specific business models. They can be utilized to redesign business processes, determine associated system and infrastructure requirements, and address those issues identified as critical in today’s telecommunications industry.

The Proforma model is an end-to-end business process framework and an expansion of the depth and breadth of the information contained in the TMF eTOM Framework Model.
The Proforma model provides an enterprise-level view of operations, planning and support processes, with additional levels of process decomposition beyond the TMF model. It includes 107 supplementary workflow models from level 3 through 7 in the process hierarchy, definitions of over 1,100 activities and nearly 800 deliverables, identification of over 170 organizational units and 100 roles within the telecom enterprise, and over 300 goals and performance metrics.

The Proforma model creates a more holistic picture of the telecommunications industry than the TMF eTOM Model.
ProformaCorp provides a facility for capturing and integrating additional perspectives to the eTOM model, such as locations, data, and systems. Information documented in other tools like PowerPoint, MS Word and Excel can also be attached to the model.

The Proforma model can be utilized as a starting point for business process redesign efforts.
ProformaCorp’s comparison facility easily identifies changes made between the ‘current state’ and ‘future state’ telecom processes, providing a launching pad for beginning process redesign efforts based upon process improvement opportunities and gap analyses.

The Proforma model includes a Goals hierarchy model, which defines strategic objectives, quantifiable goals, and task level metrics.
Goal objects are associated to specific business processes and activities in ProformaCorp, ensuring a consistent and integrated view from business goals down through the detailed process level. The model provides the framework to ensure that decisions made at the process level support the overall business strategy.

The Proforma model enables a ‘Total Value Network’ view of an enterprise’s relation to its partners and intermediaries in the use of Third Party Services.
The model provides the framework to integrate business processes with those of partners and suppliers, using workflows that extend beyond internal processing. The model acts as a value-added tool to initiate discussions of critical issues in today’s telecommunications industry.
The Workflow models help to visualize the eTOM collaborative contribution to industry best practices.
This graphical depiction enhances comprehension of the horizontal and vertical linkages throughout the enterprise, helps establish agreement and structure around enterprise processes, contributes to OSS product design efforts, and promotes organizational change management.

The lower level Workflow models are designed to support business process simulation; the models also provide the process framework to begin a determination of system and infrastructure requirements.

Client data and competitive benchmark data can be populated in Workflow Model objects to analyze cost, timing, and resource utilization scenarios. Workflow models ensure a process AND systems perspective, which provides a launching pad to identify processes automation requirements, partner and back-office application integration requirements, etc. Creating Use Case models in ProformaCorp allows the transition to the “logical state” required for system design.

The Proforma model provides a flexible framework for a variety of service providers, as well as the ability to divide the industry model into modules based upon business priorities.

Although the model provides a hierarchical, top-down, integrated process structure, it allows business analysis based upon specific functions, i.e. Billing, Fulfillment, etc., which can be split into stand-alone modules. ProformaCorp allows easy customization of the model based upon customer expectations, regulatory changes, and specific e-business needs of voice, data, network, wireless, etc. service providers.

The Proforma model employs an object-based repository and a single point of control for your business information.
Dynamic object properties and links provide the flexibility to modify and enhance all models associated with an object by making a single change to the shared object, without needing to propagate the changes throughout the entire model repository. All models are contained in a single repository for ease of management.

The Proforma model produces information that can be easily shared with colleagues, team members at remote sites, and partners.

Information in Proforma’s model can be published to the web, used to create MS Word documents, or exported to an MS Access database, allowing version control and knowledge-sharing.